What’s Our Story?
ERP TODAY is edited and published by Paul Esherwood. Paul started his career in publishing more than 20 years ago and went on to own many of the UK’s most successful and widely-read corporate finance magazines. By the early-00s, as everyone went digital crazy, the appetite for monthly print publications was declining and Esherwood sold his magazine business in 2004. Since then he has built a business in the ERP Sector – ERP-Resources – a hybrid consultancy and recruitment agency focused solely on ERP that has worked on many of the UK’s largest and most complex ERP Programmes. Having spent the last 10 years working alongside the ERP Community, he believes there is an opportunity for a strong, independent and insightful
trade journal that promotes and interrogates the ERP sector and those that work in it.
Esherwood said: “Magazines and trade journals may be less popular than they used to be as many organisations focus their efforts on attracting new customers online. However, there is so much digital content out there now, I’m really not sure how much of it is actually being read and I’m convinced that it doesn’t galvanize people and ideas in the same way that print media can. Our research has shown us that there is significant appetite for an independent voice in the ERP Community. I have a track record of bringing new publications to market successfully and ERP Today will quickly establish itself as a ‘must-read’ for anyone involved with the ERP Sector.”
Advertising & Sponsorship
ERP Today is the perfect vehicle to promote your technology business to 10,000 CIOs and CFOs at the UK’s largest companies. It is also circulated to more than 2000 senior executives working in the enterprise applications sector.
We have a range of innovative marketing platforms including event sponsorship, syndicated distribution and personalised print runs. For more information on commercial opportunities please email firstname.lastname@example.org
|Double page spread||£6000|
|Inside front cover spread||£10000|
|First double spread||£8000|
|Inside Back cover||£4000|
ERP Today represents the perfect branding platform for your ERP business. Received by more than 10,000 IT/ERP decision makers in the UK and the broader ERP Community with an estimated readership of over 20,000*, ERP Today is the definitive, independent voice of the ERP sector. It will also feature ‘ERP Community’ related content to recognise those who work in the sector and galvanise them around a strong independent voice.
*We are registered with ABC (Audit Bureau of Circulations) and will complete our first audit shortly after issue 3 is published. ERP Today is also registered with ISBN (International Standard Book Number) and IPA (Independent Publishers Association).
Advertising space in ERP Today is strictly limited to a maximum 30% of total content, meaning we have less than 30 opportunities in each edition for corporate representation.
“ERP Today is the must-read journal for tech-savvy business leaders and enterprise apps professionals”
There are four types of advertising spaces available:
ROP – run of paper
This is general advertising that is placed in non-premium positions. Usually in the news section or alongside unrelated editorials.
Back cover, inside front cover, inside back cover, opposite Editor’s comments and contents.
These are dedicated advertising spaces within a broader feature article. For example, in the first edition we will be running a feature piece on Vendor Selection covering 8 pages. Full details of the editorial synopsis can be found elsewhere and there will be 3 advertising spaces available as part of the feature. For a full feature list please contact the editorial team.
Tombstones have historically been used by financial organisations to create a corporate representation or announcement of a transaction or deal. ERP Today will allow up to four Tombstones per edition. Usually a tombstone advert is co-funded by the various parties involved such as the vendor, integration partner and other key suppliers to the programme. To see an example of a Tombstone please contact the advertising team.
Where is the value in advertising?
Advertising in ERP Today won’t suddenly make your phone ring with new enquiries. We know your business doesn’t work like that and ERP Today is positioned to provide a different type of opportunity.
Captive audiences – your brand in front of ERP decision makers and the ERP Community
There is no other publication, website, blog or platform that offers direct contact with so many ERP decisions makers and the wider ERP Community. Each edition will contain a mix of editorials, technical papers, reviews and features that are designed to appeal to both sets of readers, so content is relevant for all.
Shelf-life – ERP Today keeps your brand in front of the right people for longer
ERP Today is published every quarter to the very highest standards – it’s the magazine you will see on reception desks at the UK’s biggest private companies and when you go to visit your clients. By only publishing four times each year, we are confident that each edition will be highly anticipated and retained until the next edition.
Digital fog – how much of the content is actually being read?
We know digital advertising plays a key role for most forward-thinking companies – and we agree, it really works on some levels. However, digital branding offers you a brief moment in time to connect with a potential customer – click to the next page and your branding is gone. ERP Today is a premium print publication, produced to the very highest standards and its brand values will mirror yours. By aligning your corporate identity to a publication with the strongest brand values, your ERP business will in great company with all the major players from the ERP Sector.
Why doesn’t your brand have any representation in ERP Today?
We have already secured advertising from some of the biggest names in the ERP space. Tier1 Vendors, Global Consultancies, ISVs and niche players have already committed – how will you feel if your brand isn’t represented? We said at the top that we can’t promise your phone will ring with new enquiries, but we are sure you will be missed if you’re not in ERP Today and your competitors are.